Brown Shoe Company, Inc. announced the decisions of hiring the Campbell Mithun agency to handle Famous Footwear's national advertising campaign and named Willie Smith senior vice president of marketing.

The two key moves has made in an attempt to enhance marketing communications for its Famous Footwear chain.

Minneapolis-based creative and branding agency Campbell Mithun, whose clients include Burger King and General Mills Inc., is currently developing its first campaign for Famous Footwear.

Brown Shoe is in the process of relocating its Famous Footwear division from Madison to the St. Louis area. The campaign is expected to launch later this year.